5 TIPS TO FOLLOW
Social media marketing is one of the easiest and most cost effective ways to market your brand, connect and engage with your customers and reach your target audience. In saying that, it can be hard to know where to begin when adopting a social media strategy. The team at izest Start have created their top 5 tips to follow for small businesses and start-ups.
1. Ensure your posts are consistent
There’s nothing worse than a disorganised Instagram feed, with every post looking totally different to the last. Pick a look and stick with it. That means identifying the right colour scheme, logo and design to suit your brand. Once you’ve done this, try to avoid posting content that doesn’t follow this colour scheme or design. You want your customers and followers to identify this look with your brand and eventually know the post is your brand without even having to look at who posted the image or story. Ensuring you’re using the same profile photo and timeline photo on all social media channels is also important.