Whether you are starting from scratch or already in business our full inhouse service offering will have options to suit your requirements. We will work with you to build out a proposal that is unique to your business and your needs as we don’t believe in a “one size fits all” approach. Below are some of the key services that we offer.
There are two types of websites that we develop (1) Brochure Sites – They are content websites used by businesses to showcase their work, services etc. (2) Ecommerce Websites – As the name suggests these sites are built to sell products online.
As izest Start is an entry level service offering we use template designs as opposed to designing the sites from scratch and the platforms that we use are WordPress and Shopify. The izest Start team will work closely with you to select the best option for your brand.
Our strategy sessions are perfect for businesses who are developing their brand identity from scratch or feel that they have lost focus on what their brand identity is. There are 3 stages to the process; (1)Research Phase (2) Discovery Meeting (3) Completion of agreed outputs ie. Brand Book, Marketing Plan, Website Audit, Social Media Audit etc.
The strategy session will ultimately help you to answer the following questions: Who are we? What do we do? How do we do it? Who do we do it for? How do we talk to them? What are our strengths/weaknesses/threats/opportunities? What is our vision for the business? How do we achieve it?
Your logo and brand visuals are crucial to the recognition and overall presentation of your business. You need a logo and visual language that represents your brand personality and core values and it needs to be consistent across all platforms. We will work with you to find a look and feel that embodies who you are as a business and helps you to build a recognisable and positive position in your market.
izest Start offers social media consultation, which helps you to identify the platforms you need to be on and how to communicate your brand on each of them to reach and engage with your audience to build brand loyalty and conversions. This includes a comprehensive audit of content and insights of the relevant existing social channels, a competitor comparison and best practice examples of communication strategy in the relevant sector and suggestions on content themes and styles as well as assisting with the creation of the initial monthly content calendars. We will also complete training on how to analyze performance metrics so you can measure your improvement. We can manage social platforms for clients on a monthly retainer basis, which includes content creation, graphic design, post management and reporting.
izest Start can plan your monthly advertising plan, based upon your company’s objectives and budget across the relevant ad platforms. Depending on the age and prominence of the business there will generally be a mix of brand awareness and lead generation campaigns. We will create a plan for the first month of advertising with a breakdown of the campaigns, the spend, audience targeting and duration for approval before beginning and we will then present a monthly report to show how the campaigns are performing and suggest improvements/adjustments going forward.
Email marketing is a key part of the digital marketing strategy, particularly for ecommerce businesses, and can often be overlooked as a revenue generation tool. izest start recommends that all businesses set up an email marketing platform that integrates with their website. If you do not already have an email marketing account, we will work with them to choose the best platform, set up the account and design email templates if necessary. If you do already have an email marketing platform, we will work with you to determine the correct email automations, email strategy and content suggestions.
We offer search engine optimisation (SEO) to izest Start clients which means increasing the quality and quantity of traffic to your website through organic search engine results. We initially carry out an SEO audit to determine the website’s current ranking and any improvements that can be made. We work closely with you to determine the various keywords, meta descriptions, titles and tags that need to be included in their website content to ensure the best possible SEO ranking.