UMBRELLA WELLNESS BRANDING

Brief

Umbrella Wellness is a workplace wellbeing service which focuses on the importance of physical and mental health and achieving work life balance. The founders, Laura and George approached the izest Start team when the pandemic began and they needed help moving their business online.

Approach

We began with a strategy session to fully understand their positioning in the market, their target audience for the online offering, the strengths, weaknesses, opportunities and threats to the business. One of our key recommendations was a complete visual redesign for the brand, which included a new logo and colour scheme to elevate the presentation of the brand online and better reflect the premium service offering. We followed this with a visual language project to roll out the new branding across all digital touchpoints including website, social media and email templates.

Result

George and Laura were delighted with the end result of the branding project and the feedback from their clients has been overwhelmingly positive. They have a much clearer vision for the business now and have the insights and strategic roadmap to help them achieve their growth objectives.