NAOMI'S KITCHEN MOVE ONLINE

Brief

Naomi’s Kitchen is an event catering company that approached izest mid 2020 as they were having to pivot their business model to counteract the closing of the events sector. Their plan was to sell precooked meals through a new subsidiary brand, Naomi’s Kitchen At Home.

Approach

The initial stage of this project was the creation of a premium logo and brand identity for the new business which would be rolled out across the packaging options. We worked closely with the team in NK to create a visual identity that reflected the high end quality and ingredients in the food and they were delighted with the finished presentation, saying that it far exceeded their expectations. The next phase of the project was the development of an ecommerce website for the Naomi’s Kitchen At Home product offering. Using the branding created for the NK At Home range, we rolled it out across a chosen template design and worked with the team on their website content and product files. Finally, we created a 3 month marketing plan for the launch campaign of the new business which incorporated digital advertising, social media, influencer engagement and email marketing.

Conclusion

This project was a real partnership as we worked very closely with the team in Naomi’s Kitchen to ensure all their requirements were met. Their new site launched in March and the feedback has been fantastic to date. Their packaging has also been a triumph and a source of referral with a number of leads coming into izest Start based on the packaging alone.