Our Top 5
Recommendations to Brands
Starting Out

Zig
Zig

STARTING OUT IS NEVER EASY.

Between making the decision to create your business, picking the right name and deciding who to ask for help, it really is a crazy time. For that reason, we have put together the top 5 tips we think you should keep in mind during this exciting time.

1. Keep it simple
Try to start small and avoid over complicating your ideas. A simple business idea will fulfill your customers’ needs and exceed their expectations. Cut out unnecessary offerings that dilute your service offering and add futile costs. You’re only starting out and shouldn’t be offering the same elaborate services a large, established company is able to offer. You’ll get there, just take it slow and keep it simple.

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2. Count costs
Once you start to develop your business idea, put a pen to paper and add up how much it will cost. Be realistic here because there are more costs than usually come to mind. You’ll need to cover all aspects – location, rent, supplies, marketing, insurance. Now that you have a realistic figure in mind… multiply it by four. There are so many unexpected costs that come with starting a business. It’s better to be well prepared than to realise you haven’t saved enough when the bills start to arrive.

3. Speak up about your business
Don’t be modest. If you think this business idea is going to be enough of a success to put it into action, don’t keep it to yourself. Scream it from the rooftops, post about it on social media, tell everyone you know! You’re trying to sell your business and if you’re not outgoing enough, you’ll need to start pretending to be. Starting a business involves a lot of talking about yourself and about your new business. Remember, if you convince yourself that your business is going to be an amazing success, you’ll be able to convince other people too.

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4. Consistency is key
Once you establish your brand’s voice and look, try to be consistent. Following a colour scheme or including your brand’s logo in every post helps customers identify with your brand. You want your customers to know a piece of content was posted by your brand without having to look at the account name. It is also important to ensure that integration is achieved across all digital channels. Having the same profile photo and having each account linked to each other is important to customers.

5. Be decisive
If you’re even reading this, it probably means you’re on the fence or else in the early development stages of creating your own business. Being indecisive is not an option. You need to believe in your ability to make decisions and then go with them. If you make a mistake in judgement every once in a while, that’s okay! It’s all part of the process and the more decisions you make the more confident you will become in your ability to call the shots.

For more information and guidance during this new and exciting time, contact izest Start today.

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02/02/2021

Our Top 5 Recommendations to Brands Starting Out

Between making the decision to create your business, picking the right name and deciding who to ask for help, it really is a crazy time. For that reason, we have put together the top 5 tips we think you should keep in mind during this exciting time.

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